WORK CREATURE | Brand Identity Posters

Promotional poster series for a fictional NY-based art & comic store, visualizing creativity as a living creature using mixed-media storytelling.

About WORK CREATURE

Project Type: Two large-format promotional posters for street installation

My Role: Photographor, Graphic Designer, Illustrator

Date: 2025

Location: New York City

Overview

This project was created for WORK CREATURE, a fictional New York-based art supply and comic store brand. The posters are designed to blend fantasy and reality, representing the brand’s core philosophy: creativity as a powerful, untamed force living inside all of us.

Each piece combines photography, character illustration, and photo-manipulated collage, staging scenes where art literally breaks through the boundaries of the mundane. One poster captures a dark, electrified comic world where the artist’s pen becomes a conduit of raw energy. The other features a miniature creature navigating a colorful urban artscape, emphasizing exploration and wonder.

Concept & Visual Language

Mixed-media execution: photography x digital illustration x compositing

Character design: represents the inner ‘work creature’—a playful, mischievous force of creativity

Narrative Intention

Narrative intention: designed to function as both an eye-catching poster and a brand myth-making tool, creating emotional connection with artists and comic lovers alike.

These posters were built for outdoor transit displays, connecting with an urban creative audience in their everyday commute—reminding them that art is everywhere, and it starts with you.