VOID
CARD
GAME

Truth is a conversation

—VOID is how you begin

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What Is VOID?

VOID is an experimental card game that blends psychology, storytelling, and interaction design to help players explore their inner world and interpersonal dynamics. It transforms abstract emotional concepts into tangible, playful experiences—designed not just for fun, but for reflection and connection.

Why the Name “VOID”?

In relationships, these “voids” show up as silences, misunderstandings, or disconnects.
Rather than ignoring them, VOID invites you to step into that space—to explore what’s hidden, unsaid, or unfinished.

It is not a place of nothingness, but a place of potential.

A mirror. A question. A beginning.

The name VOID embodies the game’s purpose:
To transform emotional avoidance into connection, and silence into meaningful dialogue.

“A Void” represents emptiness, the emotional blank spaces we often avoid confronting.
“Avoid” reflects our tendency to turn away from uncomfortable truths—our unmet needs, unsaid words, and unseen selves.

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LEGO Annual Report Web Design

Role

UI/UX Designer, Webflow Developer

Deliverable/s

Interactive Annual Report Website

Brief Overview

Brief Overview: This project is a digital reinterpretation of LEGO Group's Annual Report, designed to improve how both internal stakeholders and external audiences engage with key information. As a globally renowned toy company with a strong commitment to innovation and creativity, LEGO uses its annual report not only for financial transparency, but also to communicate brand values, sustainability goals, product innovation, and global impact.

The redesigned website transforms LEGO’s traditionally dense PDF report into an intuitive, interactive platform. It enables executives and management to quickly access performance insights, while offering fans and the general public an engaging way to explore LEGO’s recent achievements, sustainability initiatives, and future strategies — all through a visually-driven, user-friendly interface.

Challenges and Solutions

One key challenge was balancing a professional corporate presentation with LEGO’s inherently playful and colorful brand identity. To achieve this, I developed a modular visual system that combined clean grid layouts and corporate typography with LEGO-inspired color schemes, icons, and subtle motion. This ensured that while the interface looked polished enough for executive review, it still evoked the brand’s imaginative spirit and remained visually inviting for broader audiences.

Another challenge was making dense report data more digestible for two distinct audiences:

LEGO’s internal management team, who needed quick access to performance metrics and strategic updates

Fans and external stakeholders, who wanted to explore LEGO’s impact, sustainability efforts, and innovation highlights in an engaging way

To solve this, I implemented interactive infographics, collapsible sections, and scroll-triggered animations that prioritized clarity without overwhelming users. The information architecture was guided by UX research and informal interviews, which indicated that different personas preferred different levels of depth. Executives could scan KPIs quickly, while fans were more likely to explore narrative-based content with visual storytelling.