TWYCE - Design Brief

Role                 Creative Director, Brand & Graphic Designer

Deliverable       Creative/Design Brief, Label Design, Handbag Packaging, Hat Merch 

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TWYCE is a profit, curated, regional, second-hand/thrift store selling fashion and other goods.

NOT slow / fast / sustainable / ethical FASHIONS.

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Young consumers are increasingly motivated by identity, aesthetics, and sustainability rather than simple product acquisition. Gen Z and young millennials, especially those working in design, arts, and culture, want products that communicate who they are—socially, visually, and ethically. Traditional fashion models rarely meet these expectations: fast fashion offers speed but lacks credibility, while high-end alternatives feel exclusive, inaccessible, and disconnected from everyday culture.